The history of the Nintendo brand dates back over a century, when the company was founded in Japan in 1889.
In 1889, in Kyoto, the artist Fusajiro Yamauchi created hanafuda (flower game) cards, a traditional Japanese game. He paints his own little thick cardboard boxes in mulberry bark, very colorful, combining the seasons, nature, fauna... Yamauchi gives his company the poetic name of Nintendo Koppai (Let's give heaven a chance).
A success that takes off thanks to the Japanese mafia
His business will quickly take off… thanks to the mafia ! The yakuza introduce his cards into the gambling dens. As professional players use a new game for each game, sales soar !
However, the company quickly evolved and diversified to become one of the major players in the video game industry.
The turning point of video games
During the 1960s and 1970s, Nintendo began to focus on the electronic game market. It developed arcade games and electronic toys, such as the popular Game & Watch series, which were portable consoles with built-in games. These products met with considerable success, cementing Nintendo's reputation as an innovator in electronic entertainment.
However, it was in 1983 that Nintendo experienced a real turning point with the launch of the Nintendo Entertainment System (NES) console. This game console, released in Japan under the name Famicom, was a huge commercial success. It introduced iconic games such as Super Mario Bros., The Legend of Zelda and Metroid, which have become iconic franchises for the brand.
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